In this advertising flow, we show how TCF works:

STEP 1

When an end user visits a publisher's website a cookie consent pop up appears with button options for the end user to edit their privacy options before viewing the website's content and ads. This is called a CMP or Consent Management Platform. The pop up always contains 3 button options:

Accept All: All cookies are accepted by the end user
Reject All: No cookies are accepted by the end user (except the Strictly Necessary Cookies)
Show Purposes: Provides the option for the end user to opt in or opt out of specific tracking cookies to personalize their browsing experience

STEP 2

Once the end user has clicked on one of the buttons the following flow occurs depending on the option selected:

Accept All: The publisher website can allow Targeted Ads to be shown to the end user
Reject All: The publisher website cannot show Targeted Ads to the end user, therefore only Limited Ads can be shown to the end user that do not track the end user preferences
Show Purposes: The publisher website can show Targeted Ads or not, depending on the preferences selected by the end user

Here you can see a diagram demonstrating this flow:

TRY OUR TCF DEMO

*The page will be automatically refreshed everytime you change the consent settings.

Output

EXOCLICK TCF DEMO

In the demo above you can see exactly how TCF works:

The first time the CMP loads, you will see three options: 'I Accept', 'Reject All' and 'Show Purposes'. After determining the consent, a banner ad will be displayed based on the consent choice.

The CMP can be displayed again by clicking the 'Show CMP' button. If you re-open the CMP, you will be able to change your consent. 'Allow All' will switch all Cookie Consent preferences on, 'Reject All' will switch them off and 'Confirm My Choices' enables only the consent purposes you have chosen.

If you allow all cookies, a pixel tracking cookie will be added to your session, which will allow the ad-serving script to serve Targeted Ads. If you don't enable them, then you will only see Limited Ads.

If you click on the 'Show Output' button, you will see TCData object, which includes the encoded consent string as well as other details about the CMP and the user.

If you click on the 'Reload Page' button the test contents will reload, allowing the banner to serve a Targeted Ad in case all consents were accepted. Note that, in the current test, the pixel tracking cookie is set after the ad has loaded, so Targeted Ads can only appear in subsequent loads.